18 01 05 TMC with logo
Jul 10 2018

Fly Fishing with Orvis

Join Ashley and Caitlen with The Market Common as they try out a complimentary Fly Fishing demonstration from Michael at Orvis!  Visit Orvis at The Market Common for all of your fly fishing needs!

Jun 14 2018

The Daddy of All Father’s Day Gift Guides

So, the day to do it up for Dad is upon us, and, as we all know, no two Dads are alike. Which is why it’s a good thing The Market Common in Myrtle Beach offers a colorful assortment of shops with gift ideas to please any Dad for Father’s Day this Sunday, June 17. Here are a handful of our gift ideas you can pick up while you’re here that we know he’s going to love:2018-06-14_1356_001Space-Gray-Aluminum-Case-with-Black-Sport-Band-42S2-600x6002018-06-14_13562018-06-14_1353

Tech to a T

There’s always the traditional watch, but skip traditional and head for the future with an iWatch from CityMac. It not only keeps time, but tracks your daily activity, measures your workouts, monitors your health and connects you to the world with just a tap and a voice command to Siri for texts, news, calendar, music and more. CityMac even offers 90-minute tutorial classes in their Learning Center conference area of the store, if Dad needs to brush up on iCloud, photo storage and more.

CityMac, 4005 Howard Ave., www.citymac.com.

Walk This Way

It takes a lot to walk in Dad’s shoes, and The Walking Company provides just the right comfort fit for his feet. For any of the Abeo products, using their digital 3D Foot Analysis system, they can scan Dad’s feet to determine which of three arch types he owns, which then is paired with one of the Abeo’s customized sneaks, sandals and flops. We recommend for the summer, the Egan and Jerome subtypes, which are water-friendly, sewn with durable treated leather and boast a channeled rubber outsole for maximum traction in the water (there’s even a microbe shield footbed for odor control).

The Walking Company, 3077 Howard Ave., www.thewalkingcompany.com

Fly Guy

If your father is often gone fishin’, stop by Orvis, the oldest fly fishing rod company in the world, to make sure he’s properly geared up for his next fishing trip. On the high end of your budget, any of the Orvis fly rods and reels will be the perfect catch. On the low end, pick up one of the tumblers or mugs by Yeti to make sure Dad’s drink is kept cold all day on deck. If he’s a rookie fly fisherman, Orvis offers fishing demos just across the street in the lake.

Orvis, 1150 Farrow Parkway, www.orvis.com.

Word Up

Does Dad need a great summer read for the beach or pool? Barnes & Noble is the place to find a full library of books and more. While you know his taste best, may we suggest one that’s appropriate for Father’s Day, “Promise Me, Dad,” by former Vice President Joe Biden. And, to continue in the political arena, there’s the bestseller fiction novel by Bill Clinton and James Patterson: “The President is Missing.” Or how about a how-to, like “How to Grill Everything,” by Mark Bittman? But B&N has more than just books, from nooks and gadgets, to attaches, games, music and more.

Barnes & Noble, 3346 Reed St., www.barnesandnoble.com

Flicks for Father!

The Grand 14 Cinema is hosting a brilliant series, “Flashback Cinema,” on Sundays and Wednesdays and Father’s Day calls for the epic adventure classic, “Raiders of the Lost Ark” in the Indiana Jones series at 2 and 7 p.m. Buy a couple of tickets, grab some popcorn and let Dad relive his youth.

Grand 14 Cinema, 4002 Deville St., www.stonetheatres.com

For more information on our stores, restaurants, entertainment venues and more, visit us at www.marketcommonmb.com.

Blog written by Ashley Daniels.

Warbird Park Photo from Yelp 17 06 22 Super Sabre
Apr 30 2018

Explore the Military History at The Market Common

During the Wings Over Myrtle Beach air show at the end of April, our local NBC affiliate, WMBF, ran a series of segments about the military history of the former Myrtle Beach Air Force Base which is now The Market Common District. Come to The Market Common and explore the military history that can be found here.  See the planes that were once used here on display at Warbird Park.  While there or in Valor Park, note the the large maps that indicate the location of more than 150 historical markers that are found throughout the District.  Make a day of it.  Dine, shop and learn about the history of the Myrtle Beach Air Force Base.  Here is a link to one of the WMBF segments:  http://www.wmbfnews.com/story/38064837/a-look-back-at-the-myrtle-beach-air-force-base



810 Bowling 17 12 26
Dec 26 2017

Upscale Entertainment Center Coming to The Market Common

The Market Common is pleased to announce the addition of 810 Bowling to the growing tenant mix, set to open in late spring or early summer of 2018 in the space formerly occupied by Piggly Wiggly.  810 will be a premium complex featuring a myriad of other entertainment options in addition to bowling, including:  billiards, board games, corn hole, darts, shuffleboard, and table tennis.  The facility will feature upscale décor with a contemporary aesthetic, and a full service experience for guests.  Serving gourmet food, craft beers and inventive cocktails that can be enjoyed on luxurious couches at each lane or in the well-appointed dining room, 810 is sure to be a local’s favorite.  Consider it the go-to place to take your date, yourself, or your friends and family of all ages for comfort food and affordable entertainment.  It will also be perfect for birthday parties or any special event.



SC Woman Mag Award 17 10 03
Oct 03 2017

The Market Common Wins Best Shopping Destination

The Market Common has been voted Best Shopping Destination by the readers of South Carolina Woman Magazine.  In this first annual competition, Gold Medal Awards will be handed out at a gala on October 26th to recognize the best businesses and people in the greater Myrtle Beach area in 2017.  The magazine was introduced twelve years ago to showcase wonderful women in South Carolina communities.  Each month, the magazine focuses on family, beauty, health, recipes, women you need to meet and much more.  The Market Common is proud to be acknowledged in such a meaningful way.   If you would like to attend the gala, tickets are available at  https://www.eventbrite.com/e/gold-medal-awards-gala-tickets-37359585526.




CO sushi delivery
Oct 03 2017


CO restaurant, showcasing fresh, robust flavors and a modern take on traditional Southeast Asian cuisine, launches local delivery to it’s surrounding area residents on Tuesday, October 3rd. The restaurant has been in business in The Market Common area of Myrtle Beach since 2014 and has continually served sushi, noodles, cocktails and more as dine-in and to-go options.

Delivery and online-ordering services can placed at eatatCO.com. The modern Southeast Asian cuisine will be available for delivery each evening starting at 5:00pm. The restaurant is open for dine-in and to-go orders daily at 11:00am. Delivery will be limited to The Market Common district as well as the residential areas south of The Market Common and East of the Myrtle Beach State Park.

Located at 3098 Deville Street in Myrtle Beach, CO Myrtle Beach is the only restaurant within the restaurant group to offer delivery at this time. CO Myrtle Beach is one of many CO restaurants, other locations exist in Atlanta, Charleston, Charlotte and Savannah — Raleigh, coming this winter.

CO | 3098 Deville Street, Myrtle Beach, SC 29577
Open Daily: 11am 10pm


Fashion_006 Capture
Sep 26 2017

Fall Trend Report with Sara Wise Style

FALL–It’s finally here!

My anticipation of the fall fashion season is so feverishly deep-seated that I once went on a date wearing my new fall jacket OVER my new mock turtleneck sweater even though it was still a bazillion degrees outside! I just couldn’t (and can’t ever) wait to wear my new fall finds! Fall presents the most amazing opportunities for style thanks to the ability to layer beautiful, richly-colored fabrics… once it cools down a bit at least. Can’t wait for some actual #sweaterweather!

I’m so excited to share with you this fall’s latest and greatest trends by way of flat lay looks that I’ve curated using beautiful, practical, and affordable finds from The Market Common’s ensemble cast of retailers. I’ve been sitting on this collaboration for over a month and I am so glad to finally show you some of the amazing outfits you can create when you mix high and low pieces from The Market Common’s shops. Not every item is available online but those that are I’ve linked to. Just click the pictures to shop or head out to Market Common and see for yourself what’s in store!

Before we get started, thank you to the fantastic Crystal Lee Photography for photographing the looks I’ve styled. Crystal is awesome! We’ve worked with her on Iris’s first year milestones package and couldn’t be happier with her work.

Come along with me and see my take on Fall’s best trends and how to style them in a way that works for your lifestyle.

In a word

If I had to sum up this fall’s fashions in just a word, it would be DETAILS. This season’s looks are rich in texture, notions, embellishments, and embroidery, all made to be admired up close.

Fashion_012 Capture


The fall 2017 color story includes something for everyone. If you love blush, give this season’s dainty ballet pink a whirl and pair it with gray, olive, or plummy port shades. You’ll find warm tones in maple, buttered rum, and grenadine, my personal favorite pop color. Plus there are coolly elegant jewel tones by way of spruce and navy peony, which has a bit less red in its composition than traditional navy blue.

Pantone Colors

Luxe fabrics

This Fall is also punctuated with beautiful textiles of varying weights, from light-as-air lace and illusion fabrics to more substantive corduroy and velvet. And you can expect the unexpected when it comes to fabrics, like satin and velvet sneakers, from Charming Charlie and White House Black Market respectively, which raise your comfort classics to next-level chic.



Like a tattoo for your clothing, embroidery is such a fun way to spotlight your personality, and there are so many beautiful options to do so this fall. You’ll find jackets, blazers, jeans, and button downs all elevated from staples to stand outs thanks to intricately stitched designs.

One of my favorite pieces right now is the Ferrah Embroidered Dress from Anthropologie, designed by Eva Franco. This is a “get noticed” kind of dress with its colorful embroidery, fit-n-flare silhouette, and flutter sleeves (even our flat lay is fluttering! It’s so romantic).  The vertical panel of flowers down the front of this dress will elongate shorter frames, which is an added benefit in my book! I love that this dress can be worn now while the days are still warm, and it will layer perfectly as temps drop by adding black tights, a cardigan or blazer, and booties. The Ferrah dress can even go out on the town for a cocktail event or to a fall wedding. As I’m telling you all of the wear that you’ll get out of this fabulous frock, I’m also adding it to MY fall wish list! J Here I’ve styled it with a suede obi belt, also from Anthropologie, and lace-up wedges to lend an edge to the feminine detailing of the dress. Swap the wedges for a daintier ankle strap heel when you want your look to read full-on pretty.

Here I’ve styled the Ferrah dress a bit more casually with a gold-studded mini backpack from Bijuju and shoes and accessories from Charming Charlie. This look works well for creative workplaces, and the dress is both interesting and timeless, so it could look amazing on a 20-something (add a leather moto jacket), a beautiful silver-haired fox (elegant dinner party anyone?), and every age in between.

Fashion_001 Capture


I can’t help but think of Miranda Priestly in The Devil Wears Prada when she sarcastically clucks, “Florals for spring? Groundbreaking.” Because while florals for spring are certainly expected (and beloved), florals for fall are indeed groundbreaking! Everywhere you turn this season you’ll be enveloped by a heady rush of lush blooms in rich hues like red, fucshia, and plum, reminding me of vintage Victorian Valentines (say that three times fast!).

This mustard floral dress from Francesca’s is a fantastic wear-now, wear-later piece. Paired with this Band Jacket from White House Black Market, it’s perfect for the workplace. I love that the Band Jacket looks every bit as professional as a blazer and will also look equally chic with denim. The stitching and antique hardware on the jacket are great examples of this fall’s attention to detail.  I paired this look with cabernet-colored studded heels from WHBM and a dusty olive handbag from Charming Charlie to pull out the beautiful colors found in the floral print of the dress. Even though this fall frock is sleeveless, your LFD, little floral dress, will keep blooming as temps drop, simply by layering a silk turtleneck and textured tights underneath or by adding an over-the-knee boot, another hot trend for the fall.

Fashion_008 Capture

If you aren’t big on dresses but still want to show some floral-love this fall, then this garden-print top from Bijuju with tie trimmings on the neck and sleeves is a stylish choice paired with WHBM’s bi-stretch button-hem ankle pants. With a pop of red on your arm and your day planner or tablet safely tucked inside, you’ll feel both feminine and fierce. What would be your shoe of choice? I left this slate blank so you can envision your dream office shoe: a pointy-toe pump (I’m imagining cobalt or candy apple red!) or maybe you’re more of a brogues gal, a la Katharine Hepburn?

Don’t discount these work-worthy pieces for the weekend either. Undo the neck tie and pair this blouse with dark denim for casual brunch. Throw your coziest sweater over these ankle pants for Saturday errand-running. These pieces can keep up with you no matter where you go!

Fashion_007 Capture

Statement sleeves

If you loved summer’s statement sleeves, you’ll be relieved to know that the romance continues for fall as statement sleeves become one of the major style players of the season. Think ruffles, pleats, and bells of dramatic proportion, plus sleeves with beautiful embroidery and contrasting fabrics.

Thanks to the statement sleeves trend, we can also add a new word to our fashion vocabularies: lantern sleeves. This applies to any top where the majority of the volume falls below the elbow and the wrist is banded or elasticized, creating a shape similar to a Chinese lantern. I love the Berry Bouquet top from WHBM because you can pair it with all sorts of bottoms—denim, a maxi skirt, a pencil skirt, slacks—you name it! The banded wrist is great because you won’t have to worry as much about dipping your sleeves in your dinner like you do with bells. Tell me I’m not the only one who does that? Hey, how about the dash of pink with this studded clutch? I love that fall and spring are blending their color palettes so playfully! This clutch from Charming Charlie also has a crossbody strap, one of my favorite inventions ever.

Fashion_022 Capture

Denim: Embellished and Distressed

My hands-down favorite thing about fall is new denim. Yours too?! I guess it is ingrained in us from all those years of back-to-school shopping. I always kick off fall by treating myself to new jeans because denim is the perfect foundation to build outfits for tailgating, chili cook-off-ing, beer festival-ing, hayriding, and heading up to the mountains to take in the autumnal fireworks of the leaves changing color. So many gerunds, so little time.

Add to your fall shopping list a pair of beautifully embroidered jeans that you can dress up or down and can style edgy or elegant, depending on your mood. I spotted these embellished jeans in the window of WHBM and it was love at first sight. Dress them down with a quilted vest and sneakers or glam them up even more with a kimono or blazer, heels, and a clutch.

Fashion_023 Capture

close up jeans

On the opposite end of the spectrum, you’ll find fancy denim’s alter ego, 90s grunge-inspired distressed denim, available in dark, medium, and light washes. Pick your poison and wear them with your favorite vest or jacket. While some of fall’s denim styles are uber-distressed with expertly placed tatters, many simply give the look of being perfectly broken in through thoughtful washes. Here I’ve paired Chico’s Coated faux-suede moto jacket with their So-Slimming Girlfriend Jeans and a flame-colored tank that’s reversible (get out!) to a fall-tastic flame orange for two shirts in one. These jeans have the perfect rise for modesty without feeling like Mom jeans, and they give the look of being well-worn and still street appropriate.

Fashion_017 Capture

Fashion note: Head-to-toe red is a major fall trend, but it you feel intimidated wearing the traffic-stopping shade all over your body, take a cue from this flat lay and layer a textured candy apple red necklace over a red top. It’s a great way to dabble in the trend while staying true to your style. This necklace is also from Chico’s.

red on red

I also encourage you to mix textures liberally this season. Here were have a soft-as-butter suede jacket mixed with a vegan leather bag and perforated faux suede booties. The pieces give off varying levels of being worn-in so your look feels curated and relaxed, which makes you look incredibly self-confident like a lady James Dean.

close up moto

The So-Slimming jeans also mix well with leopard print. Here I’ve played with proportions using a trapeze tee from Bijuju (the entire back panel is leopard and it’s amazing) layered under Ivy & Leo’s cozy perfect shawl vest which comes in a million gorgeous colors for under $30. Hello, perfect weekend outfit! Add a moody berry lip and a sleek low ponytail and you’re out the door in under 20 minutes! Side note, a feminine silk scarf (this one’s from Athropologie) lends a sophisticated note to your leather backpack. Pop on a pair of glamorous oversized shades like these ones that remind me of Iris Apfel and no one will know that you had a late night with your besties, babies, or your beau!

Fashion_002 Capture

Fashion_013 Capture

For a casual outfit that delivers the same comfort as wearing pajamas, I’ve styled a pair of distressed jeans (they have a few intentional rips and holes not visible when folded) with a crimson puffer vest and camel-striped tee for a look that’s perfect for the park, playground, or tailgating. Ribbed knit insets down the sides of the vest offer the perfect amount of stretch to flatter your figure. This tunic-length tee also Ivy & Leo has an asymmetrical hem which I love knotted in the front or slightly off-center around hip level for a jaunty touch. You could add a tartan headband and small hoop earrings to make this outfit feel preppy or layer on some 90s-inspired encrusted jewel-tone pieces on a base of heavy metals. Think the jewels on Madonna’s Like a Prayer album cover. Google it. I’ll wait! J

Oh, you’re back. Yay! Let’s talk purses.

Bag it: A Tale of Two Purses

Move over bucket bag. The current 90s revival has given the Lazarus treatment to the mini backpack! (Alexa: play “Wannabe” by the Spice Girls…) I don’t know about you but I love going hands-free, especially with my toddler in tow, and I think most of us can agree that everything is cuter in miniature, bags and babies included. My personal pick for fall is Bijuju’s gold studded backpack in a perfect neutral shade, which is pictured with the Ferrah dress from Anthropologie at the beginning of the blog. That clever bag even has a sleek gold handle on top in case you want to casually carry it like a satchel.

Purse upclose

I also love Charming Charlie’s mini backpack, which comes in nearly every color of the fall palette and holds a surprising amount inside. Whether you pick a pop color or a neutral, you’re sure to love tossing it over your shoulder. Plus a backpack is good for your posture—shoulders back, head up!

close up mini backpack

If you prefer a traditional kind of bag, this season is all about beautiful ladylike purses. Large or small, you’ll find that feminine detailing and shapes similar to handbags carried by HRH Queen Elizabeth will reign supreme. Look for structured frames, clasp closures, and a wrist strap or handle. These smart bags will make jeans and a sweater look infinitely more put-together.

Fashion_018 Capture

To change up the look of your signature bag, tie a square scarf around the handle for a look that is gracefully unfussy. This is a smart and affordable way to add another layer of color or pattern to your look. Square scarves also look great tied around your ponytail or knotted like an ascot above the collar of your favorite shirt or jacket. I also like them tied around the wrist in lieu of a bracelet. Just keep the knot small and neat so it doesn’t look like a bandage.

Fashion_014 Capture

Of course you can never, ever go wrong with a catchall tote in a pop color, especially if, like me, your purse pulls double duty as a diaper bag and mobile toy box. Or if you’re like my college-age neighbor and basically live out of your purse. You need a fab bag to keep the important stuff on your person! While styling these flat lays, I got the exclusive sneak peek at Charming Charlie’s collaboration with the fashion-forward Kardashian-Jenner sisters, Kendall & Kylie. 😉 What I love about their collection is that even though their fanbase is younger than my favorite pair of boots, they still offer this goldenrod tote with matching wallet included so that I can sit at their lunch table too, so to speak. 😉 I’ve styled it with another stunning silk scarf from Anthropologie and looped my favorite cat-eye readers from Charming Charlie clipped over the edge for a look that’s ageless.

Fashion_005 Capture

While we’re on the subject of purses, expect to see unusual shapes this fall and lots of fringe elements. This circle bag from Bijuju is a major statement with studs and fringe in the season’s most coveted color.

Fashion_015 Capture

Ornate Shoes

Shoes are another platform (pun alert!) for self-expression and drama this season. Shoe trends have moved to colorful, ornate, dainty, and daring this fall. The cabernet studded heels from WHBM that I’ve pictured a few times are a must-have, and I am really excited about the retro-glamour of these velour leopard heels from Francesca’s. (A word from the Wise, you’ll be seeing more red roses this fall than on an entire season of The Bachelor!)

Fashion_012 Capture

On these purrrfect shoes, the rose embroidery is so beautifully 90s, and I confess that while I was styling these, I asked Alexa to serve up Seal’s “Kiss from a Rose.” (#methodactor)

Fashion_009 Capture

Open-toe shoes are also a huge trend for fall so keep up your pedicure. Just be sure to swap out your summer nail polish for an autumn-approved burgundy or sparkling navy blue. Check out the circle of sole-sisters I styled below for six of my favorite open toe styles.

Fashion_028 Capture

Rock, paper, scissors: what’s new for jewelry

For the latest in accessories, Charming Charlie and Bijuju have you covered. The mainstay of the fall trends is geode jewelry, a stunningly organic intersection of ombre and texture. Expect other mineral and gemstone jewelry to take center stage as well. Did you see the amazing purple agate collar that I paired with the lantern sleeve top? It’s a major statement piece!


On the paper front, expect a wave of folksy, homespun accessories using raffia, rickrack, and patchwork elements.

As for scissors, you’ll find swingy fringe everywhere this fall from earrings to pendants to trimmings on purses.

Fashion_027 Capture

Which of the fall trends are your favorites? I’ve rounded up a checklist to help you keep track of your fall finds!

Fall Style Checklist:

□ Floral top or dress

□ Wear-everywhere jacket

□ Embroidered top, tee, or vest

□ Embellished and/or distressed denim

□ Statement sleeve top

□ Mini backpack

□ Ladylike handbag

□ Small square scarf

□ Conversation-starting shoes

□ Fringe details

□ Geode and mineral accessories

I can’t wait to see how you style your fall looks! Tag us using #marketcommonmb to show off your favorite outfits of the season. For style questions, drop me a line at SaraWiseStyle@gmail.com.

Stylishly yours,



Pedego Blog 17 09 25
Sep 25 2017


Lindsay Monroe, 35, walked 3,200 miles across America, from Myrtle Beach, SC, to Lincoln City, OR, from November 2016 to September 2017.  Now the spirited, five-foot two-inch adventurer is headed back home, riding her electric bike back to the East Coast. Altogether, her journey will take her nearly 5,000 miles.

Monroe’s sole companion has been Cynthiana, AKA “Thina,” a formerly stray dog named for the Arkansas state grape. Thina joined Monroe when she was working at an Arkansas vineyard. Monroe works for her keep at restaurants and other small businesses, staying in locals’ homes or camping along the way.

On the trip back to the East Coast, Monroe and Thina will cycle through seven states. They embark on Sept. 26, in Tulsa, Okla., and will continue until Nov. 13, when they are expected to arrive in Richmond, VA.  The route includes stops at five Pedego Electric Bike stores. Each location is preparing to welcome Monroe with bike tune-ups and hometown hospitality.

Monroe will be riding a seafoam green Pedego 24-inch Interceptor, which boasts a rugged 500-watt motor and a powerful 48-volt battery that will enable her to pull Thina’s pet trailer the whole way.

“Lindsay is an inspiration to us all,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “She shows us that we can take control of our lives, enjoy great adventures and make a lot of friends along the way.”

Follow Monroe’s journey on Facebook: https://www.facebook.com/monroelindsay

MBIFF Film Institute Casting Call
Sep 18 2017

Casting Call for 5 Short Films on October 14th

Do you think it might be fun to be in a short film that will be screened at The Myrtle Beach International  Film  Festival (MBIFF) which returns to The Market Common  April 16-21, 2018?  The MBIFF Film Institute will hold a casting call at Stage Left on Deville Street from 10 AM – 6 PM on Saturday, October 14th.  They will be casting actors ages 13 and up for five short films the Institute will create.  You will want to come as close to 10 AM as possible to reserve a time slot before they are all filled.  Then explore the shops and restaurants of The Market Common until it’s your turn.  You’ll probably be asked to get back a little early to make sure you don’t miss your opportunity to launch your movie career.  Please keep in mind that these are NOT paid roles, but it’s a great way to start your film resume. For more information, email info@mbfilminstitute.com.  If you are interested in auditioning, please go to The Market Common Facebook Events page and indicate that you are going.  WATCH TRAILER HERE: https://youtu.be/IxSXHFh3vV4

MBIFF banners in TMC