things come in small packages, and nothing could prove to make that any truer
than the small, master pieces of dough dropped and topped at Peace, Love, and
Little Donuts (PLLD) here in The Market Common on the corner of Farrow Parkway
and Nevers Street.
doughnut basics like glazed and sprinkles, at PLLD, the cake doughnut selection
is on another level. Although they do carry the glazed, powdered, and sugar
fundamentals, for those who fear the Funkadelic and Far Out collections, which
include the Samoa (think the Girl Scout variety, but better), the Strawberry
French Toast, Elvis, Snick Jagger, Buttafinga and many more – 60 in all.
mini-doughnut concept of the PLLD franchise actually began by accident in
Pittsburgh, Pa. Owner Ron Razete inherited a doughnut machine from a friend who
was cleaning out a relative’s garage. Not even sure if the machine worked, Ron
tried to make a regular-sized cake doughnut, with a handful of machine tweaks
and batter adjustments, but kept getting a tennis ball-sized doughnut. Six
months later, he realized he’d put the machine together wrong, but the rest is
PLLD opened in 2009 in Pittsburgh’s Strip District; today there are dozens
across the country, including the one here in The Market Common (which is the
one and only in South Carolina), opened by Clayton Matthews in September 2017.
introduced to the franchise by friends in Huntington, West Virginia,” he says.
Clayton originally migrated to the area for a coaching job with the Coastal
Carolina University football program, but now uses his business and graphic
design degrees from James Madison University as a PLLD owner and as a designer
of some of the company’s printed marketing materials.
his Myrtle Beach location, Clayton’s happy to help locals and visitors “Feed
Their Inner Hippie” in the shop’s happy surrounds, and his customers from all over the area embrace
it. “I’ve already had someone come in and say, ‘I’ll take one of everything!,’”
orders include the Key Lime Pie donut – exclusive to this Southern location –
the Samoa and the Salted Caramel Machiatto. No matter the flavor, however, each
warm, fresh PLLD donut is built to melt and mingle with the cake, frostings and
toppings together as one cohesive treat, bite after bite.
What You May Not Know About PLLD
brews a full menu of coffee, served in all of your favorite preparations.
offers a fun back room, equipped with a flat screen, tables and lounge chairs,
to host meetings and birthday parties, which they’re kept busy with on
caters weddings! The cake doughnut wedding cake is a popular trend for brides –
ask Clayton to show you photos from a recent seven-tier cake they beautifully
crafted for a local couple.
features gluten-friendly donuts on Tuesdays!
February specials include:
Tuesdays – Wear tie-dye and receive a discount on a doughnut purchase.
with Dad” on Saturdays – PLLD will supply the cartoons on the TV and free
coffee for Dad.
velvet cake mix for donuts on Valentine’s Day!