The Market Common

Put your best foot forward!

If the shoe fits, open your own shoe shop! Patty Jones, owner of Centro Shoes in The Market Common, worked in fashion retail for several decades from here to her native New York before opening the doors to Centro in 2014.

Originally from central New York, Patty and her husband, Eli, who co-owns Centro with Patty, moved to Myrtle Beach in 2000 when she was pregnant with her first child. Like many of us, the couple grew tired of enduring the long winters in the north. Eli found work here at an engineering firm, where he still continues to work outside of the boutique – and he was the one who encouraged Patty to open her own business.

“I’ve always worked in retail my entire life,” she says. “I was the manager of a women’s clothing boutique in Syracuse, N.Y., called Apropos and a salesperson at the Copper Penny here at The Market Common before they moved out of the Myrtle Beach market. But I always wanted one for myself.”

The SUNY alum with a degree in art history shifts those creative genes into retail via merchandising and an eye for detail for Centro Shoes’ men and women’s footwear, apparel and jewelry.

“I really think about trying to get unique, different things in our store,” says Patty. “The ladies in Myrtle beach want to be walking around town with original items, not with merchandisers that are massively produced. Quality over quantity.”

According to Centro’s website (shoe addicts can also shop here online), the unique boutique sells “a good mix of styles and lines, keeping up with the trends, while not departing too much from the classics.” They offer nearly 25 shoe lines at prices that range from less than $50 to more than $200 for high-end lines.

Originally located next to Grand 14 Cinemas, Centro Shoes, named after a city in Italy and a nod to Patty’s Italian heritage, outgrew its small confines and moved to the current store front at 3319 Reed Street in October 2016.

“I fell in love with The Market Common and knew that this would be a great place to have my own boutique,” says Patty. “I love getting to know the people that live here and just being part of the community of other store owners and locals.”

When you walk in the store, you can tell immediately that Patty also loves what she does. Customer service is something she prides herself on.

“We definitely give our customers that one-on-one personalized shopping experience,” she says. “I love welcoming women into our store! We started out with just shoes, but now we can build the entire outfit. I think that we’re known for that personalized service and just the attention we pay to putting it all together.”

When Patty and Eli aren’t hard at work at Centro Shoes, they’re busy with their 19-year-old daughter, who attends University of South Carolina, and 15-year-old son, a talented saxophone player who occasionally plays at Travinia here at The Market Common.

Discover the Centro Shoes personalized experience for yourself by walking over to their store location at 3319 Reed Street or visiting them online at www.centroshoesmb.com.