shoe fits, open your own shoe shop! Patty Jones, owner of Centro Shoes in The
Market Common, worked in fashion retail for several decades from here to her
native New York before opening the doors to Centro in 2014.
from central New York, Patty and her husband, Eli, who co-owns Centro with
Patty, moved to Myrtle Beach in 2000 when she was pregnant with her first
child. Like many of us, the couple grew tired of enduring the long winters in
the north. Eli found work here at an engineering firm, where he still continues
to work outside of the boutique – and he was the one who encouraged Patty to
open her own business.
always worked in retail my entire life,” she says. “I was the manager of a women’s clothing boutique in Syracuse, N.Y.,
called Apropos and a salesperson at the Copper Penny here at The Market Common before
they moved out of the Myrtle Beach market.
But I always wanted one for myself.”
The SUNY alum with a degree in art history shifts those
creative genes into retail via merchandising and an eye for detail for Centro
Shoes’ men and women’s footwear, apparel and jewelry.
“I really think about trying to get
unique, different things in our store,” says Patty. “The ladies in Myrtle beach
want to be walking around town with original items, not with merchandisers that
are massively produced. Quality over quantity.”
According to Centro’s website (shoe addicts
can also shop here online), the unique boutique sells “a good mix of styles and
lines, keeping up with the trends, while not departing too much from the
classics.” They offer nearly 25 shoe lines at prices that range from less than
$50 to more than $200 for high-end lines.
Originally located next to Grand 14 Cinemas, Centro Shoes,
named after a city in Italy and a nod to Patty’s Italian heritage, outgrew its
small confines and moved to the current store front at 3319 Reed Street in October 2016.
“I fell in
love with The Market Common and knew that this would be a great place to have
my own boutique,” says Patty. “I love getting to know the people that live here
and just being part of the community of other store owners and locals.”
walk in the store, you can tell immediately that Patty also loves what she
does. Customer service is something she prides herself on.
definitely give our customers that one-on-one personalized shopping experience,”
she says. “I love welcoming women into our store! We started out with just
shoes, but now we can build the entire outfit. I think that we’re known for that
personalized service and just the attention we pay to putting it all together.”
and Eli aren’t hard at work at Centro Shoes, they’re busy with their
19-year-old daughter, who attends University of South Carolina, and 15-year-old
son, a talented saxophone player who occasionally plays at Travinia here at The
the Centro Shoes personalized experience for yourself by walking over to their
store location at 3319 Reed Street or visiting them online at www.centroshoesmb.com.