The Market Common

Charming Charlie


Charming Charlie is a one-of-a-kind source of style that’s been inspiring women to live more colorfully since 2004. Known for offering a wide array of women’s apparel and fashion accessories, beauty, gifts and more, all ingeniously arranged by color; making that perfect look fun and easy to find.

We believe that when it comes to fashion if it feels good, do it, and if it looks good, do it in every color it comes in!

Winner of several awards, Charming Charlie is recognized for leading a retail revolution with an awe-inspiring in-store experience of carefully-curated collections, featuring breathtaking volumes of color and something special for every occasion. From the big days to the every day, Charming Charlie celebrates women and the colorful lives they lead. It’s a place where she can bond with her best friends, find unique gifts and discover new treasures that surprise and delight.

Charming CharlieRecent Reviews

Shelli o

3 months ago

On top of the great service, the selection was great and prices were spot on! I liked the variety and quality that you can't get at big box stores. The 60% additional off clearance price can't be beat!

Tom Jackson

4 months ago

My wife loves this franchise and we've been to quite a few of them all over the south. The folks here are always friendly and helpful with anything you might need. The different color sections are great when she's looking for a specific color to match something. From accessories to clothes, you can find it all here.

Sheree Stampfel

in the last week

Fun to shop here; sales clerks were so helpful.

Bonnie Wallker

3 weeks ago

Reasonable prices. A large variety of items to choose from. Staff friendly.

Crystal Szarejko

a month ago

Always enjoy shopping there when I'm in town. Always on the cutting edge with style.