The Market Common

Charming Charlie


Charming Charlie is a one-of-a-kind source of style that’s been inspiring women to live more colorfully since 2004. Known for offering a wide array of women’s apparel and fashion accessories, beauty, gifts and more, all ingeniously arranged by color; making that perfect look fun and easy to find.

We believe that when it comes to fashion if it feels good, do it, and if it looks good, do it in every color it comes in!

Winner of several awards, Charming Charlie is recognized for leading a retail revolution with an awe-inspiring in-store experience of carefully-curated collections, featuring breathtaking volumes of color and something special for every occasion. From the big days to the every day, Charming Charlie celebrates women and the colorful lives they lead. It’s a place where she can bond with her best friends, find unique gifts and discover new treasures that surprise and delight.

Charming CharlieRecent Reviews

Heather Cook

a month ago

My girls and had a little shopping trip for the afternoon and chose market common. So much to say but in particular charming Charlie was such a neat place. It reminded me of how Claire’s used to be but better quality with their jewelry, clothing selections and the sales were amazing. The girls spent about $100 each and were able to get a couple shirts, nick naks, bracelets and earrings. I was amazed at the deals they had.

Shelli o

6 months ago

On top of the great service, the selection was great and prices were spot on! I liked the variety and quality that you can't get at big box stores. The 60% additional off clearance price can't be beat!

Sheree Stampfel

2 months ago

Fun to shop here; sales clerks were so helpful.

Tom Jackson

6 months ago

My wife loves this franchise and we've been to quite a few of them all over the south. The folks here are always friendly and helpful with anything you might need. The different color sections are great when she's looking for a specific color to match something. From accessories to clothes, you can find it all here.

Bonnie Wallker

2 months ago

Reasonable prices. A large variety of items to choose from. Staff friendly.