These Shoes Were Made for Walking

Folks are walking with a little more comfort at each step around here, thanks to the customized footwear sold exclusively at The Walking Company (TWC) on Howard Street. It’s one of the biggest reasons for the shoe store’s popularity at The Market Common for the last five years.

“Yes, the biggest draw that we have here is that we do a digital foot analysis and customize the fit of our shoes,” says manager Michelle Gallagher. “That’s why our customers are loyal return customers. That’s key.”

More specifically, the digital foot technology at TWC measures your arch type and your pressure points as soon as you step foot onto the digital pad, which TWC then uses to match up with the perfect shoe fit. It aligns with the franchise’s “Authentic Comfort” tagline, which means that all shoes at the TWC are made with the highest quality, comfort and design sensibility as a technologically superior product.

TWC co-founders Steve Adler and Jim Argyropoulos opened their first store in July 1991 in Pasadena, Calif., in wake of Argyropoulos’ trip to Europe, where he was inspired by the European footwear.

Another high priority that’s crafted into each visit to TWC is the customer service provided during each visit.

“We’re different from others in the market because the traditional ‘sit and fit’ has gone away here,” says Gallagher, who’s been in the shoe retail industry for more than 30 years. “When people go into another shoe store, they find they don’t get that personalized service, whereas we actually measure your foot.”

Feet are measured and those measurements will result in a customized fit into any of TWC’s popular shoe lines, including abeo, dansko, taos Footwear and more, with their sandals and dress casual styles the most popular.

“Our sandals are amazing, but there’s also our women’s and men’s dress casual and performance wear,” says Gallagher. “Those are our strongest categories.”

Look for current in-store specials, like discounts on abeo shoes, plus upcoming Black Friday deals that TWC will know in more detail closer to the date.

“We also have a rewards program here, which is a great benefits for our returning customers,” says Gallagher.

For more information on TWC, their products and specials, visit the store location at 3077 Howard Ave., Myrtle Beach or, or call 843-232-0592.

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